Create a video, billboard design or radio spot to motivate, persuade and encourage your peers to not drive distracted. You can speak to them on this subject in a way that adults cannot – the more impact you make, the more lives you can save.
Not only can you win scholarships worth up to $8000, but your creative vision may be turned into a PSA and distributed nationally! Deadlines are approaching, so click below for entry details.
Our Mission
SPOTLIGHT:
HIGHWAY HEROES AT RISK
Struck and killed. It’s a chilling reality— not only for roadside assistance providers (RAPs), including tow truck drivers, mobile mechanics, emergency roadside technicians, and safety service patrols who put themselves at risk every day to help others — but regular drivers like you dealing with a flat or other car trouble. New research reveals that vehicle collisions with roadside workers are not always the result of poor visibility. More often than not, speed, driver distractions, and/or impairment are a factor.
BE AWARE BEHIND THE WHEEL!
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Speed Limits – 89% of the crashes occurred at locations with 55 mph or higher speed limits, almost all on interstates or other limited-access highways.
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Weather Conditions – 84% of crashes occurred in good weather without precipitation/slippery road conditions.
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Time of Day – 63% occurred during darkness, of which nearly two-thirds were at locations without street lighting. But 34% of the crashes were in daylight.
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Driver Distraction/Impairment/Fatigue – 63% occurred in crashes in which the striking vehicle had already left the road and was traveling on the shoulder or beyond before impact. This suggests the involvement of factors such as impairment, fatigue, or distraction. More than one-third of striking drivers who were tested for alcohol were alcohol-positive. But nearly half were not tested.
SLOW DOWN. MOVE OVER.
Remember to give space and reaction time to ANYONE (not just roadside assistance, police, fire, EMS) working on the side of the road. Every ounce of awareness could be the difference between life and death.
To learn more, visit this link…