NCAST-Home Edit

Our Vision

All North Carolinians getting where they are going safely.

While North Carolina has a dynamic community of issue-specific transportation safety advocates, what was missing was one organization with expertise in conducting high-impact public communications efforts, providing effective grassroots and grasstops citizen engagement, and serving to champion public policies that promote better behaviors to combat perils to safety across all forms and manner of transportation.

The North Carolina Alliance for Safe Transportation (NCAST) was created to be that organization, with one goal in mind: reduce the number of transportation-related crashes, injuries and fatalities in North Carolina.

For the official public launch of NCAST, the focus is on promoting awareness of safety issues specific to younger motorists.

Teen drivers are especially at risk on the roads, with vehicle crashes the leading cause of death in America among those under 21.

The inexperience and impulsiveness of teen drivers is a significant reason for their high crash rates, making important the safety features of the vehicles they drive as well as getting plenty of supervised driving practice.

Our Mission

To drive behaviors that promote and encourage safe use of North Carolina’s transportation network.

OUR NEW MESSAGE

The aim of this television and online campaign is to encourage families with teen drivers to take time while together during the holidays to have a conversation about ensuring vehicles these young motorists drive have as many modern safety features as possible, and that they consistently engage in the good driving behaviors when behind the wheel

The spot features a mother and teen daughter discussing important safety features and smart driving habits.

The NCAST web address is listed at the end of the ad, providing resources to teens and their parents or guardians access to useful information to help keep these new drivers safe.

LINKS & RESOURCES

This section provides teens and their parents/guardians with driving safety information from trusted sources.